Advice incoming! Why every cosmetic surgeon needs a beautifully crafted blog
You can be the best plastic surgeon in the known universe, but if you don’t know how to market yourself, your incredible work will go unnoticed.
Marketing is an art and a fickle beast. And although it’s a vast area, one of the most critical parts of your strategy should be blogging.
These regular, tailored articles are an excellent way to communicate with potential patients who want to know more about what you offer in surgery and other treatments. They’re also a fantastic vehicle for social media promotion!
If you’re curious how blogging can help grow your practice, here are 8 of my fave blogging tips for your plastic surgery business. But first let’s see what we’re working with.
What exactly is a blog?
The name “blog” comes from web logging. Ever day’s a school day eh! In its simplest terms blogging means creating content regularly for others to read with commentary about a certain topic in addition to stating opinions and/or facts using different media formats such as text, video, audio and images.
Blogging has evolved over time. The blogging landscape has changed a lot since the early 2000s, when blogs were essentially musings and diaries of events.
Blogging material can include almost anything. But from a marketing perspective, blogging is a way to promote your product, and build up an audience with content that is valuable, entertaining and educational.
You want your readers to turn to you for your expertise. You want to create blog posts that encourage readers to come back for more, and share what they’ve read with their friends on social media sites like Facebook.
How to make money with a new blog?
The more blog posts you write, (or get someone else to write!) the more new readers and subscribers will come to your site through your plastic surgery content writing.
The more people come to your blog, the more money you can make. It’s both as simple and complex as that. Blogs increase your visibility and help build your authority in a niche.
But. Blogging isn’t going to bring you overnight success. Probably. It takes time and a lot of consistency to build up your blog’s readership and win peoples trust.
Blogging is one of the most effective marketing tools out there.
Okay, but why does a cosmetic surgeon needs a blog?
You’re busy, I get it. You’ve got a practice to run, you’re on the go all day long. You have patients coming in and out of your office like it’s nobody’s business! And that’s not even mentioning how much time is spent doing paperwork or catching up on medical journals.
But what about blog content? Won’t blogging take away from other work? I’ll tell you right now: heck no! Let me explain why…
A blog can be used as an opportunity for growth. Whether it’s through providing interesting information about cosmetic surgery procedures, offering tips for healthy living (or just life), giving advice to patients seeking career opportunities, or simply sharing stories with others; your website should include more than just “find us”.
Plus a blog means your patients can get to know the real, authentic you behind the practice, and that’s what’ll have them coming back for more.
A blog is a great way to show off your knowledge of cosmetic surgery procedures, share tips about healthy living or give advice to patients.
And if you’re not convinced yet… blogging also means you can let customers get to know the real y’all behind the practice. I’m talking everything from family photos and stories about pets down time over coffee – even right here in our waiting room . There are no “bad” parts of life that should be hidden away; it shows who we really are and makes us more relatable as people, which is good because those things tend to go a long way with potential clients/patients.
Convinced yet? With no further ado, let’s get into the tips for making your cosmetic surgery blog a success.
1. Start by building your brand
It’s essential to build your brand because it helps to position yourself as an expert in your field, which is crucial for generating referrals from existing clients.
Keeping your followers engaged with regular, consistent blog posts is one of the best ways to establish your brand as authentic and knowledgeable. And yes, every 6 months is regular! But you need to think more along the line of weekly or twice monthly.
Blog about topics related to plastic surgery and how you can help future patients reach their aesthetic goals. You can share valuable information that people can’t find elsewhere online – which means extra points in your prospects’ eyes.
The more you blog about the intricacies of plastic surgery and how it can affect people’s lives, the better off you’ll be regarding branding yourself online.
2. Add in those SEO keywords
SEO stands for search engine optimization, and it’s a crucial part of marketing online. A well-rounded SEO strategy uses a whole host of tactics, but a good starting point is to find out your keywords and use them.
Think about relevant keywords clients might use when searching with Doctor Google. It’ll give you some inspo on topics for blog posts that will rank well, win those clicks, and boost your web traffic.
Blogs are a great way to keep things fresh to keep you at the top of the SERPs (search engine results pages) while also generating new content to fit your keywords.
3. Advertise your procedures and packages while plastic surgery content writing
Your blog is a subtle advertising platform. Use it to promote your work and educate people about the plastic surgery process.
Write posts that outline the steps before, during, and after someone consults with you – from developing realistic expectations for recovery time to what questions they need to ask.
Your blog is the ideal place to blow your own horn, build relationships with your patients, all while building trust.
4. Showcase the latest trends in plastic surgery
Plastic surgeons are always looking for novel ways to stay ahead of the curve, and one way is by maintaining a thought-leading blog.
Maintaining this space will allow you to showcase your expertise through informative posts that prospective patients can’t find anywhere else online. They’ll be more likely than ever before, in their eyes at least, to come to see what you’re all about if they need work done!
Become a thought leader by bringing the latest plastic surgery news and trends to your readers. Publish blog posts that are timely and in-depth, and don’t forget you can add a video for added engagement. You’ll be ahead of most practices because there aren’t so many others doing this.
Showcase new techniques, and people will be queuing up to try them. Ask other industry leaders to weigh in and build a network of experts who support each other’s posts.
5. Ask your happy clients to leave reviews on your blog
Reviews are a great way to promote yourself and show what it’s like to have work done by your good self. It also takes some pressure off those who are nervous about surgery by proving that people recover well from the procedure!
Potential clients get a better idea of what it’s like to go through with surgery and recovery time (and how great you are!)
Nothing works as well in marketing as social proof. So, ask your happy clients for some love!
6. Comment on your blogs to encourage interaction
It’s a great idea to comment on your blog posts. Try and start a conversation in the comments section, which gets more eyeballs on your post. Mention your other relevant blogs, so people move through your website – every little helps when it comes to content marketing.
People love to see that you’re engaged in your comments section, and they’ll feel more inclined to chat with you about their questions and queries.
7. Encourage people to share your blogs on social media sites like Facebook or Twitter
Visibility is key, so you need to be active on social channels. People enjoy sharing info. You can encourage them by sharing your blog post easily via clickable buttons in the footer of your website.
Social media marketing is an essential pillar of your content marketing and plastic surgery content writing plan. Posting on social media can help attract followers who are interested in related topics or products to what you’re posting about, and they might end up following your blog too!
People adore a chance to win something. You can offer giveaways of freebies like samples or coupons for anything that’s relevant to your blog post and links back to your website.
8. Include before and after pictures in your blogs
If you want your content campaign to succeed (and who doesn’t?), then you’ll need some before and after pictures, and why not include them in your blogs.
Browsers enjoying seeing how they could look or what results they might expect from specific procedures. They also create curiosity about the details behind a surgery, meaning that people will click through, based on one photo alone.
Photos also showcase your handy work for comparison. Include one or two in every post that talks about procedures. Not only will people be more inclined to read them but also share them with their friends – who could be looking for some reassurance themselves!
Don’t forget to tell the patient’s story behind why they chose this procedure. People love nothing more than a good transformation story.
The take-home message
Blog posts are a powerful way for plastic surgeons to market themselves and grow their network.
Blogging is an excellent platform to share news about the industry and yourself personally, talk in more detail about your surgeries or techniques, answer common questions from prospective patients or clients, and build credibility with those who may not know much about you yet.
If you know you need to blog, but don’t have enough time for plastic surgery content writing, then call your fairy blog mother.
I’ll create high-quality content for your website. You’ll stand out from the competition with compelling blog posts that engage readers and generate sales leads.