Why you should hire a freelance health copywriter

Zia Sherrell Gravatar image

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Candid advice on all things health copywriting and marketing.
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No time? Stressed?

Grab a freelance health copywriter! 

When you’ve got a superstar freelance health copywriter on your team, you’ve got the shortcut to success at your fingertips. You’ll have support and expertise to produce high-converting content that sell, sell, sells your products and services.

Freelance health copywriters are more than just experts in their field. They know the industry inside and out and understand how to leverage content to build trust and drive traffic. They’ll showcase your biz and use words to stop people scrolling and focus on you! What more could you possibly need?!

I know it seems too good to be true, but when you hire a freelance health copywriter, you’re making an investment that’ll save you time and, perhaps most importantly, give you the freedom and headspace you need to stay in your genius zone. You don’t need to waste another second thinking about an ever-growing task list, compounded by the need to write quality content that’s optimized for search engines. A freelance health copywriter is your content ally.

Let’s look at why you need a freelance health copywriter on your side. There are countless benefits to working with these hard-working, talented individuals! Even if I do say so myself!

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What is a freelance health copywriter?

First things first. What’s a freelancer? Let’s break it down.

free·lanc·er  /ˈfrēˌlansər/

A person who works freelance.

Hmm, thanks, Oxford dictionary, but that’s not particularly useful!

The Cambridge dictionary is slightly more forthcoming and tells us that a freelancer is “Someone who is not employed by any one organization but does particular pieces of work for different organizations.”

In other words, someone who earns money on a per-job basis. It may be short-term, or they can perform jobs ad-hoc for the same company for many years. Because they are not employees, they’re free to work for multiple companies at the same time.

Many organizations have projects that they don’t have the capacity or expertise to complete. In these cases, they look for skilled professionals so they can contract out the work. BUT… they need a particular calibre of individual. Someone with industry know-how, someone who understands the type of content they need, someone who’s reliable enough to deliver the results they need, bang on time.

Does that sound like something you need in your life? If so, consider hiring a freelance health copywriter.

Who hires freelance health copywriters?

Chances are, if you’re reading this, then you’re the type of person who hires freelance health copywriters! Aside from your good self, in my years working as a freelance health copywriter, I’ve written for a plethora of industries under the umbrella of healthcare, including:

  • Nutritional supplement companies
  • CBD companies
  • Telehealth companies
  • Locum tenens staffing agencies
  • Plastic surgeons
  • Psychologists
  • Fitness experts
  • Medical insurance agents
  • Doctors, clinics, and hospitals
Doctor steeple fingering over a cannabis leaf

There’s a ton more, but you get the idea. Essentially anyone who needs content needs a freelance health copywriter to write for them as a ghostwriter.  And if you consider today’s digital landscape, every single business in the healthcare sphere needs content.

I work for all sizes of companies, from lone wolf entrepreneurial doctors to giant multinationals who appreciate additional expert support without hiring full-time staff.

Why would someone become a freelance health copywriter?

For me, the answer is freedom. There’s a long list of reasons why someone chooses freelancing over full-time employment, but from talking to many fellow freelancers, their answers are the same.

Freedom! (Queue Braveheart references)

I’m free to work with whom I choose, make my own schedule, and travel wherever I like while doing a job I love. I can decide to work at the beach, in the mountains, in my home country, another more exotic country, the list goes on. As a freelancer, you may lack what some people consider job security, but the fact is that if you’re good at what you do, a career as a freelance health copywriter is secure. You simply have more responsibility, and that’s fine with me. It’s a perk to answer for yourself.

Another aspect of freelancing that I particularly enjoy is working closely with clients and developing lasting relationships. Because I can choose who I work with, all my clients are rock stars, and I go out of my way to ensure I deliver superb results for them. Let me know if you want to join my fabulous client base.

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The fantastic benefits of hiring a freelance health copywriter

It’s no secret that I think freelancing is the best job in the world, but it’s a two-way street. Hiring a freelance health copywriter is insanely beneficial for clients too, and it opens a whole universe of possibilities.

Some people automatically turn to an agency when they think of hiring a freelance health copywriter. But that’s not necessarily the best choice. When you work directly with a freelancer, you’re receiving a personal, tailored experience. As I said earlier, I cherry-pick all my clients because I know that we’ll work well together—we have good energy. Many agencies don’t work this way, and you’re simply one same-same client on a production line of many.

Whereas I love feedback. I pride myself on being extremely receptive to my clients’ needs. Although I’m not a mind reader, I usually do a great job working out precisely what my clients are looking for. When you work personally with me as a freelance health copywriter, you feedback straight to me. There’s nothing lost in translation, and it’s quicker, to say the least!

Agencies may not value you as an individual client. As a freelance health copywriter, I typically work with between no more than four or five clients at a time. They deserve my full attention, and I genuinely appreciate their business. I take my role seriously and make sure that everything I create for my clients positions them as experts and thought leaders so their business explodes.

Hiring a freelance health copywriter is an excellent return on investment, and here are some of my fave reasons why you should grab yourself a freelance health copywriter.

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1. We have niche expertise

Hiring a freelance health copywriter means benefiting from their years of experience and expert inside industry knowledge.

Typically, freelancers don’t work for the same types of clients; they work for diverse companies, meaning that they gain an incredible depth of experience.

When freelancers work with different companies, they have a depth of knowledge that perhaps full-time employees cannot develop.

For example, I’m currently working with three medical cannabis start-ups. Each one is based in a different country, has a distinct business model, unique approach to marketing, and various products and offerings. By working with these remarkable teams, I continually extend my depth of understanding surrounding the industry and the angles and approaches that work (or don’t). In the future, when another client asks for advice, I can leverage my knowledge to find a solution that’s tailored for them.

Every new project expands my skillset, meaning that the writing I produce is richer, more dynamic, and ultimately more successful for the client.

2. You’ll have direct contact

Because you’re working with me personally, you’re in my inner circle. You can send me an email, and you know it’ll be me that replies. This is great for two reasons. Firstly, a direct line of communication means less room for error and miscommunications. Plus, because it’s always me that you deal with, so I’ll remember all the essential details of our conversations.

Secondly, the direct link means fewer steps than if you work with an agency. My process is simple and straightforward. Your project won’t pass through numerous hands and take an age before it reaches my desk. You’ve nothing to worry about as I’m a fast and efficient freelance health copywriter!

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3. There’s more bang for your buck

It makes sense that the fewer people involved in a project, the lower the outgoings. Because I fly solo, my work is value-packed and has an incredible ROI.

Often when I work with agencies, the rates I receive are the same as I charge my direct clients. I can guarantee you that the agency has added a significant sum above and beyond my fees. Whereas when you come to me, there’s nothing more added.  Working directly with me means more bang for your hard-earned buck.

What’s more, I value transparency. Take a leisurely look at my freelance health copywriter website, and you’ll see all my prices there in plain sight. Unless your project is considerably more complex than average, the rates you see are the rates I charge.

Compare this as you look at agency websites. It’s unusual to see pricing. Also, consider that because agencies have many clients, their writers can be under pressure to complete assignments in a set amount of time that won’t give them enough leeway to meet your high standards.

Image of lady fan-displaying a bunch of $100 bills and smiling

I take pride in my work and always aim to exceed my clients’ expectations. I’ll go above and beyond to make sure you’re happy with your investment.

4. It’s a firm no to the mills

You may not have heard the term content mill, but if you’re ever surrounded by freelance health writers, tech writers, journalists, or other writers, and you utter these words, you’ll see them recoil in horror! Not even joking!

A content mill is a business that churns out low-quality content and pays writers a tiny sum for their work. Sadly, these places are not all that unusual, and many writers have done some writing for a content mill at some point in their career.

Content mills are the bargain-basement of content production. They may pay their writers as little as $5 per thousand words while charging $150 for the same article. As you can imagine, the output of a writer paid $5 writer isn’t likely something you’d be proud to speak for your brand on your company website.

Obviously, all agencies sell content for more than they pay the writers, but they also pay a fair wage for their time and expertise.

Image of dutch windmill and reflection on water

When you work directly with a freelance health copywriter, you know the source of your content. You know that what you’re paying them is fair. You also know that the writer is happy with the agreed amount, and you should see this reflected in the quality of their work.

Do yourself a favour and avoid these places like the plague. You can go straight to a freelance health writer and eliminate the intermediaries. You won’t have to pay for terrible, mediocre work, and you won’t need to go through the hassle of having it redone.

5. You’ll gain a strategic partner

I like to say I’m more than a freelance health writer. When you hire me, you’re gaining a strategic partner in your success. Any freelance health writer worth their salt has specific skills and expertise within your niche to help you solve your content and copy problems.

Hiring someone with specific industry chops would be wincingly expensive on a full-time basis. However, hiring a freelancer means optimising your team for a minimal investment.

I kid you not. Once I’m on your team, I am on your side. My job is to help you whenever and wherever I can to offer advice and see how we can overcome any issues together. I can’t guarantee I’m available for last-minute work, but once you’ve worked with me, I’m there at your fingertips, offering peace of mind and cheering you on. Give me a shout, and I’ll see what I can do.

Unlike an agency, I’ll see if I can jiggle some of my work around, work in the evenings, or perhaps even weekends to breathe life into your project and complete your job as soon as possible. I’m happy to go the extra mile for my clients because I genuinely want to see them succeed, and of course, it doesn’t do any harm to boost my reputation as the freelance health copywriter that can!

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6. It’s more than just words

You’d be surprised how many people come to me and say I honestly thought that writing would be easier than it is! But it’s not so simple. Yes, you wrote essays at school or college, and many people create their content themselves. But what’s the quality like? There’s a world of difference between churning out some words to slap on your website because it’s a task to cross off your to-do list and meticulously producing high-quality, engaging content. I’m talking about writing that offers the reader a sensory experience that entertains and educates them so that they become raving fans of what you’re offering. Copywriting is a craft, and creating quality content is a skill.

A freelance health copywriter puts considerable effort into writing your content specifically to enhance your web presence. We check out your competitors to see what they’re up to and to see what’s already working or, conversely, isn’t working. We make sure that your content is structured correctly, that it flows, that it’s error-free and polished. Most importantly, a freelance health copywriter makes sure that your content sings with your brand voice and sounds just like you on a good day!

Yes, I offer more than just words. Freelance health copywriters provide your readers with an experience. Plus, because we move in the freelancing world, if you need other services like web design, SEO services, graphic design, or other associated services, we probably know an expert who can help. You may even find that the freelance health copywriter you hire has a diverse skill set and can produce a range of specialized services. For example, I offer infographics, white papers, e-books, and more. Ask me about the things you need, and I’ll see how I can help. Let’s do this!

Image of a notepad reading words have power

7. I’ll offer a fresh perspective

When you’re knee-deep in your business, you see things differently than an outsider. It’s possible to be too close to something, and it can cloud your view. It’s something I see in my incredibly passionate clients when they talk about their business. It’s their baby, and they want to do things in a certain way, but that’s not necessarily the best approach all the time.

You can be too close, meaning that trying to get down ideas onto paper is overwhelming. When you think about something around the clock, it can become distorted.

Image of a lady looking through a lens

A freelance health copywriter has a fresh perspective and sees things differently from you, and you’d be surprised to see how an alternative approach can help. A writer can use their knowledge of your business, industry know-how, and a reflection of your brand voice to create content that your readers want to devour.

Not only that, but a freelance health copywriter will bring new experiences and viewpoints to the table, which will add pizzazz to your posts. When you feel like you’re running out of ideas, bring in the cavalry. And by that, I mean hire a freelance health copywriter to take some of that weight off your shoulders.

Starting and running a business can be challenging and stressful. I can help you bring all the pieces of the puzzle together to help you succeed and foster the longevity of your business.

By investing in quality health content and copywriting, you’re establishing a lasting connection with a freelance health copywriter, who you’ll find invaluable now and in the future. Sounds good? Send me a message, and let’s begin this beautiful partnership!

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