The Skinny on Weight Loss Copywriting
Worldwide, obesity has tripled since the early 70s. There are now around 2 billion adults who doctors consider overweight, and it’s now a significant public health issue.
It’s no wonder then that the weight loss industry is one of the largest global markets, as people scramble to find easy and effective ways to shed excess pounds. Incredibly, experts estimate that the market for weight-loss products and services could grow from $250 billion to $377 billion by 2026. Now those are some pretty impressive figures even by Elon Musk’s standards!
The diet industry has exploded and is now a multibillion-dollar machine. No matter where you look, you’ll see a wide variety of weight loss products to meet growing demands. It’s an incredibly crowded space.
So, if you’re the proud owner of a new line of weight loss products, how can you possibly be visible and stand out? How can you leverage your marketing strategy to capture the attention of the fickle, media-savvy consumer? It’s certainly not easy.
There are many reasons why weight loss copywriting is challenging. Firstly, we’re bombarded with information overload. In 2007, researchers estimated that your average Joe saw up to 5,000 ads per day.
Blimey!
It gets worse. If we look at 2021, nonofficial figures conclude that the figure is now closer to 10,000 advertising messages EVERY SINGLE DAY! That’s an absurd amount of noise to cut through!
Secondly, because the weight loss market is so competitive, people are often sceptical about products and quick to judge seemingly unachievable weight-loss claims. So yes, prospects are cynical and rightly so — many products in the past have been nothing short of complete scams.
So how do you cut through all the noise and convince people to buy your product? Enter weight loss copywriting.
The phenomenal value of weight loss copywriting
Weight loss copywriting is the art of creating persuasive, compelling, and exciting marketing that sells your weight loss products. Good weight loss copywriting aims to spark curious interest in people, generating leads and ultimately converting them into buyers.
Weight loss copywriting plays a critical role in gaining attention and separating your products from the rest. Considering that even a modest boost in your response rates can equate to a tremendous amount of cash in your pocket, high-quality weight loss copywriting is a wise investment. But be sure to contact an experienced copywriter who understands the industry, best practices, and how to craft persuasive copy with your target market.
If you’re entering the market, or even if you’ve been trading for several years, you’ll be going head-to-head with manufacturing giants and countless smaller companies in the industry. You’ll need to be creative in your strategies to match up.
The goal of weight loss copywriting
As a copywriter, I love to collect copywriting examples in my swipe file. I remember a while back. I had an example of some weight loss copywriting from the ’80s. It was entitled “Dumpy to dazzling in 21 days” and was four pages long. I wish I still had a copy to show you, but it always sticks in my mind.
But that’s a common finding with adverts for dietary supplements. They’re lengthy and designed to help the reader imagine their life after using your products.
Typically, weight loss copywriting is filled with details, promises, and proof to compel people to try the product for themselves.
People who struggle with being overweight or obese often try a vast number of dietary supplements or weight loss products to help them without exercise or strict dieting.
Unfortunately, many of these people have lost faith following limited success. If you’re to convince them that what you’re offering is entirely different to other things they’ve tried, you’ll need to use extremely clever wording and proof in your weight loss copywriting. They’ll need to know they can genuinely expect impressive weight loss results with your stuff!
When considering how to word your copy remember that weight loss products aren’t essential. People won’t die without them. Evidently, maintaining a moderate weight brings certain health benefits, but dietary supplements are not fundamental to the daily lives of most peeps.
With that in mind, your weight loss copywriting must be highly persuasive to make the sales you desire. You’ll need to paint a strong picture of the transformation people can expect to overcome their scepticism and sway them enough to open their wallets.
Include statistics where you can. People love seeing numbers which they take as concrete evidence. Think about things like the average weight loss they can expect. “Our happy clients lose an average of an impressive 30 pounds in just three months” I mean, what’s more persuasive, the fact that these magical pills could help you lose 10 pounds in a month or that they can help you lose weight? People love stats.
And don’t forget the golden rule of weight loss copywriting and create a sense of urgency. You want people to act as soon as they see your copy. Making a limited time offer is one approach or highlighting that summer is just around the corner, and if they want to look hotter than Pammy A., they’ll need to get a wiggle on.
Must-haves for weight loss copywriting
Weight loss copywriting is part science, part art, part magic. All the best wordsmiths follow winning formulas when copywriting to create words that sell and make bank but avoid cheesy 1980’s salesman speak.
Also, remember that many people think to themselves, “If it sounds too good to be true, it probably is.” So you need to strike a balance and provide enough proof that people feel comfortable choosing your products.
Here are some dynamite tips to help skyrocket your supplement sales through weight loss copywriting:
Headline
In the words of copywriting revolutionary David Ogilvy. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
In other words, you need to spend some time formulating an attention-grabbing headline that’s so sensational people can’t help but continue reading.
Don’t get too carried away being flamboyant. The primary purpose is to tell people the magical transformation that your product provides, and don’t forget to include numbers.
Like this:
- Discover how to free yourself from extra weight in just 30 days without joining the gym.
- Lose 20 pounds with our wonder supplement and never feel hungry.
- We’ll solve your weight loss problems with just two pills a day for two months.
Body copy
This is copywriter speak for the primary words on your page. And here’s your time to shine, or rather your product’s. Imagine you’re talking directly to your prospect and explaining everything they need to know about your product. In other words, what is it, what it does, why it works, and why it’s the best?
Testimonials
People love to hear success stories, and if you can back up your claims with relatable and personal stories, you’re already halfway to making the sale. If you think about it logically, it makes sense. The company selling the stuff is, of course, going to sing its praises, but when customers also explain how great it is, it carries clout. You’re taking your own biased opinion out of the equation and giving them real-life, solid examples of how your products can change their lives.
Endorsements
Similar to client testimonials, endorsements from medical professionals or even celebrities in some cases can help establish trust in your potential buyers. Just think. Wouldn’t you feel happy about buying a nutritional supplement if a well-known athlete extols its virtues or a highly qualified doctor confirmed its effects?
Certifications
Is your product certified kosher, non-GMO, 100% organic, or approved by certain regulatory bodies? If so, display that shit! It builds credibility and helps people feel more confident to buy from you.
Time limit
By using power words that imply scarcity, you’ll help your clients conclude they need to act soon, or all is lost.
Have you ever been to a sales page and seen the clock counting down at the top “only three hours left at this incredible price”? That’s a copywriting technique that helps create a sense of urgency.
Other ways are to display low inventory warnings or give people the opportunity to take advantage of limited-time offers. You need to let them know what they could miss out on.
Guarantee
In a nutshell, offering a guarantee means that you are transferring the risk of the transaction from the buyer back to yourself.
People are concerned about forking out their hard-earned cash and something that doesn’t do exactly what it says on the tin. When you promise them that no matter what happens (within reason!) They can have their money back, and they’re not worried they’ll be stuck with a useless product and much more tempted to buy in the first place.
Call to action (CTA)
Although it may seem self-explanatory, it’s surprising how many people overlook this final step. You need to ask for the sale.
And don’t concern yourself with anything complex. A CTA need only be a simple sentence. Although you could, of course, aim for something more unique. For example, “Buy today, lose weight tomorrow. Order now for free shipping.” Then clearly outline how they can place their order. And it’s best to provide several options if you can. Who doesn’t love choice?
Need help with weight loss copywriting?
If you’re struggling to write your own copy, you’re not alone. If you’re not a natural writer, it can be challenging to put your thoughts into words. It takes time and patience that many business owners don’t have. That’s why working with an experienced weight loss copywriter is the best way to go.
When you hire me, I’ll craft compelling sales messages that’ll get people clicking on your website and buying your thing quickety split. There’s no need to waste hours of your precious time trying to figure out what works and what doesn’t because I already know all the tricks of the trade!
Working with a professional weight loss copywriter means getting the job done right and getting results fast!
If you’re tired of seeing your competitors outsell you, remember that the right words can make all the difference in getting customers to buy or walk away – and that means lost revenue for you. That’s why investing in superior weight loss copywriting services like mine is essential for businesses looking to grow their bottom line.
(Enter the CTA!) Contact me today to see how I can help catapult your sales. Boom!
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