Lead magnet services
Lure clients with tasty lead magnets they can’t ignore
Lead magnets are tempting freebies, offers or incentives that help you grow your email list and ultimately boost revenue. They can also reinforce relationships with existing clients, so they’re more likely to buy from you in the future.
Use lead magnets as nuggets of powerful marketing collateral to generate business leads for your health brand. Visitors to your website gain access to gated content by signing up with their email address.
But no matter what you offer, the point of a lead magnet is to lengthen your email list, develop an audience of raving fans, and persuade them to take the next step with you.
Lead magnets are crucial to your marketing mix. They:
✔️ Build brand recognition, forming a bridge from awareness to desire and a stepping stone to an open wallet.
✔️ Establish your rep as the go-to expert in your niche, and someone readers want to hear from.
✔️ Increase email subscription rates by solving a specific problem and offering people a transformation.
✔️ Move leads toward a sale without hard-core pitching by offering instant value to potential clients.
How do I leverage the intoxicating power of lead magnets?
The number one thing to bear in mind as you consider your lead magnet design is VALUE. You’re asking prospects to hand over their precious email address, so it must offer enough value to be worth their while.
It’s easy to get carried away when you create some content. BUT just because you think it’s the most alluring piece of copy ever to grace this world, it may not resonate in the same way with your potential clients. A lead magnet shouldn’t be a glorified piece of promotional material.
Next thing is length. The ideal lead magnet should be short and easily digested. A 200 page eBook is challenging to produce and most readers won’t get to the end. Keep your magnet short and sexy. The idea should be that people can’t wait to read it and then realise how amazing you are.
Lastly, you need to shine! Your lead magnet must show you in an incredible light, be exquisitely written and presented, relevant and relatable, reflect your brand and spark a conversation with the reader.
Although a lead magnet to be proud of should bring the leads flooding in, bear in mind that a poor quality lead magnet can damage your biz and destroy client trust. And that’s where a professional healthcare copywriting agency can help.
Every lead magnet I create includes:
✔️ Audience research to find out how to strategize and maximize your lead magnet.
✔️Value and instant gratification for your prospects that solves a specific problem and moves them down the sales funnel.
✔️Copy that builds trust and authority, reinforces your brand’s value proposition, and soft sells your products and services.
✔️Words that sound exactly like your brand voice, and resonate with your readers.
✔️A seductive call to action that drives readers to act.
Your tempting, downright useful lead magnet draws people into your circle of influence, so it’s only a matter of time before they become devoted clients. It’s like a boomerang. It brings prospects back to you.
The lead magnet packages
Lead magnet services FAQ
What is a lead magnet?
A lead magnet is a little something that people can download instantly. It’s a form of value exchange, as the readers must enter their email address to gain access to your goodies.
Any healthcare copywriting agency worth their salt should be able to rustle up a lead magnet that really speaks to your prospects.
How long will it take you to create my lead magnet?
We’ll have a chat and plan our first move. I typically have a number of projects on the go at any one time, so I’ll need to check my schedule. A general rule of thumb would be two weeks. But don’t worry, I’ll solidify a date for you before I start work.
If you need your magnet at short notice, I’ll see if I can help. But, there may well be a rush fee. That’s pretty standard with any healthcare copywriting agency.
What's the difference between an eBook and a lead magnet?
An eBook can be a lead magnet, but a lead magnet doesn’t have to be an eBook. Eh? in other words, a lead magnet can be a range of things other than an eBook. You can offer free samples, discount vouchers, info videos, quizzes, free trials, and checklists.
However, eBooks are a great way to go as they offer value and underpin your authority. Win-win.
If you’re not sure which format of lead magnet would suit your needs, message this healthcare copywriting agency.
What does a lead magnet need to succeed ?
- There are a few things you need to include to guarantee your magnet attracts prospects:
- Value, value, value. Otherwise your readers may feel cheated and it can damage your rep.
- Don’t forget your branding, as in colours, logo, and most importantly, VOICE. People need to associate your magnet with your business.
- You need an effective call to action to turn readers into clients. They need to know the next step. It could be to visit your website, call you, or buy something.
- End on a strong note, and add all your contacts, social media links, and email on the last page.
And you really could do with the services of a healthcare copywriting agency to ensure your offering is a high-value temptress!