health street: website copy

Screenshot website

Drug testing, DNA tests, and background checks countrywide

Health Street offers professional drug tests, DNA tests, paternity tests, alcohol tests, urine drug screenings, hair drug testing, occupational health services, wellness testing, and background check services to individuals and companies.

Health Street needed web copy that highlighted them as an authority in the drug testing, DNA and paternity testing, and employment screening services space. They wanted to educate and inform with fact-based and authoritative information delivered simply. They needed a tone that reserved judgment and added the occasional touch of tongue-in-cheek humor.

I learned about the full scope of Health Street’s services and its commitment to providing the highest caliber of service to its clients. I created copy to showcase Health Street and allow them to compete effectively with competitors in a crowded space and attract new business with improved search engine ranking. 

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