How wearable technology can boost heart health
Fitbit aims to empower and inspire people to be healthier and more active. They design tech-savvy products to fit seamlessly into people’s lives so they can achieve their health and fitness goals, whatever they may be.
Fitbit needed an advertorial to inform people about their new model Fitbit Sense and how it could help protect them from the often unknown danger of atrial fibrillation.
They needed sharp, authentic words that commanded interest and established their credibility and authority in the industry. So, I created benefit-oriented copy that explained why Fitbit was the best solution for them.
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