It makes sense that as a healthcare provider, your priorities lie with your patients.
I completely understand.
What’s more, seeing as we are all patients at some time or another, I wouldn’t want it any other way!
Now I talk to a lot of healthcare professionals like you. Doctors, chiropractors, dentists, nutritionists, nurses, podiatrists; I have a similar conversation with everyone.
It goes a little something like this:
“I need to work less or earn more. I need more clients that pay better.”
Over to me.
“What’s your current marketing strategy? How do you think your website is doing? Are you getting much traffic to your blog?”
“Blog? I’m not an IT business!?”
You can see how this is panning out.
No matter what your thoughts are, if you work in healthcare, you need a great website.
Repeat after me, “I need a great website.”
The world is progressing quickly. You can no longer rely on an excellent reputation and referrals for bringing in patients. You need to think about healthcare copywriting.
You must think about your online presence, and your website is key to this. I know you have a lot going on, but it doesn’t have to mean more work on your plate. You can hire a healthcare copywriter to support you in your endeavours.
There’s no two ways about it. Let’s look at exactly why you need a website.
Builds your credibility and trust
An incredible 63,000 Google searches take place every SECOND!
Patients frequently choose to search online for health information before consulting a professional. Clients use online information to decide on the clinic and provider they are going to visit.
If you have your professional credentials, memberships, and education displayed publicly on your website for everyone to see and evaluate, this builds trust in your potential patients. You can have a “meet the staff” section with biographies and show off any awards you might have. This is a chance to put your human side across, and put your clients at ease.
Your website is a platform for displaying how great you are at what you do.
It can instill trust in your clients to believe in you and have faith in putting their health in your hands.
Spells out your services
Do you offer osteopathy, diet planning, a travel health clinic, a range of procedures?
Let potential clients know by telling them all about it. Use healthcare copywriting.
You can give in-depth explanations and guides that help patients to make assessments about their treatment. Highlight things that make your practice more attractive to them other family members. The keywords you use will make you easier to find online.
Provides quality content
I cannot emphasise this point enough.
You need to PROVIDE QUALITY CONTENT!
The internet is a vast source of health information. Some of which is misleading and unfounded. It can be challenging to sift through and find the genuine, helpful content from the pseudoscience.
By providing consistent, quality healthcare copywriting, you are establishing your authority as an expert in your field. And the best bit is you don’t have to write it yourself. Find a healthcare copywriter who’ll ghostwrite for you.
Your patients will favour your information as their go-to source. They’ll be better informed AND be more confident in you as a professional.
You need a blog on your website. It’s the ideal place to highlight your knowledge and show your clients that you are up-to-date with medical advances.
Don’t be a faceless service! Let your readers to get to know you and see you as a genuine human being who can help them.
High quality, authoritative healthcare copywriting encourages other websites to link back to you, increasing your visibility to search engines and clients.
As a prospective patient, which clinic would you trust more? One that regularly publishes interesting, well-written, and recent blog posts about the services that they offer or one that most recently posted something irrelevant in 2001? Working alongside a healthcare copywriter means a small investment, but a huge ROI.
Reduces your admin
I know you work long hours, but you have to leave work sometimes! You’re not available 24/7/365, but your website is.
Your site can strengthen your brand and image even when your clinic is closed.
Spend less time fielding phone calls by displaying your contact information, clinic hours, a message form, and a detailed map showing how to reach you on your website.
Online appointment scheduling will also increase efficiency for you and convenience for your clients.
Are you convinced yet? You should be.
Your website is your opportunity to:
- sell yourself
- provide valuable information
- gain the respect of your patients and peers, and
- save yourself time and money
What’s not to love?
Set yourself apart from the competition with a great website and make sure that you provide quality content that makes potential clients choose you over your competitors. Get in touch with an accomplished healthcare copywriter and let’s create that great content that you need.