Returning to the booming field of nutritional supplements, we continue to consider how best to promote a private label range in this competitive marketplace.
Establish your expertise in the field
Confidence is key. Customers need assurance that the product they invest in proves to be worth their hard-earned cash. Ensure that your private label is one that instills high-levels of customer confidence and aim for the best possible customer feedback.
Clarify that you are the experts in the field and that you’ll deliver on everything you promise. Back up your claims with evidence from scientific studies or clinical trials. You might not have these results for your finished product, but you’ll have them for the ingredients used in your formula.
A clear description and slogan should state what benefits your supplement can confer. Don’t confuse your audience by trying to be too clever or too scientific in your product narratives, let the other manufacturers use attention-grabbing gimmicks that won’t help you in the long-run.
A surefire way to keep your clients coming back for more is to build trust with them. How else can you do that? Having a well-known fitness expert, doctor or qualified nutrition expert who can vouch for your supplements or even become a figurehead will help your reputation to grow. Gain their favor by sending them samples to try for themselves then use their quotes on your packaging and advertising material.
Consumers buy a product because they want the product, not the packaging, right? Incredibly, this isn’t necessarily the case! A large proportion of us make purchases based solely on how attractive we find the packaging of a product. It’s possible to increase customer satisfaction and therefore sales by simply creating packaging that is more appealing. Consider the design of your packaging carefully as it is vital to the success of the product.
Packaging is defined as the sum of the characteristics of the product’s case or wrapping. It encompasses the material, shape, and color in addition to the graphics and the labeling. It can profoundly influence the buying habits of consumers. Brands and retailers can influence how consumers buy, by merely changing the packaging of a product. Most packaging is produced very cheaply, and the colors and design cost very little to revise.
A study undertaken in October 2012 with extensive data sets of over 3,000 American consumers showed the importance of packaging. Over 64% of the participants of the survey responded they have in the past, purchased products directly off the shelf with no prior knowledge of what it is or what it does because they were attracted to the product based only on the packaging.
Even now, when most people have a smartphone and the internet available to them, the majority don’t use them to research products while shopping. Packaging is vital to consumer decisions, and it’s consistently ranked as one of the highest drives behind repeat purchases. It outweighs the influence of the TV or the internet, and it even surpasses endorsements from family and friends.
It is straightforward to create packaging that is visually appealing, but it also needs to be highly functional. Even if a consumer is happy with the design of the packaging when they buy it, this can quickly turn to dissatisfaction if on the way home the packaging breaks and the supplement is lost. How would you feel if you opened and closed your supplement packaging a couple of times and then it stopped closing correctly, and the product became damp and unusable?
It is vital to involve a graphic designer who can help you with the color scheme and the design of the label, bearing in mind what the market research has indicated as most appealing for your target audience. You need an eye-catching design that stands out from the crowd. A creative and attractive design is going to go a long way to increasing your sales.
With nutritional supplements, it is vital to follow the FDA compliance codes. Don’t get caught out creating beautiful labels for your product only to find out that they can’t be used legally. It would be a very frustrating waste of money.
Not only does incorrect labeling decrease your profit, it can also harm your brand. Customers don’t trust supplements that disappear from the shelves following a labeling mishap, only to return at a later date.
The internet spreads information very quickly, and mishaps such as this would be headline news in some circles. Even if you return your product to the stores with entirely correct information, consumers have long memories, and your sales might suffer irrefutable harm due to your damaged brand.
It’s a good idea to use a graphic designer who is familiar with labeling nutritional products and knows the rules and regulations. Protect yourself from wasting money, time and your reputation by getting it right from the start with the correct labels that are fully FDA compliant.