"I need to work less or earn more. I need more clients that pay better."
Over to me.
"What's your current marketing strategy? How do you think your website is doing? Are you getting much traffic to your blog?"
"Blog? I'm not an IT business!?"
You can see how this is panning out.
No matter what your thoughts are, if you work in healthcare, you need a great website. Repeat after me, "I need a great website."
The world is moving forward fast, and you can no longer rely on your excellent reputation and referrals for getting you the client base you want. You have to think about your online presence, and your website is key to this. There are no two ways about it. Let's take a look at exactly why this is.
Build your credibility and trust
A massive 80% of Americans have used Dr. Google according to the Pew Internet & American Life Project earlier this year. That is a considerable proportion of patients, who choose to search online for health topics before consulting a professional. Clients use online information to decide with which clinic and provider they are going to make an appointment.
If you have your professional credentials, memberships and education displayed publicly on your website for everyone to see and evaluate then this builds trust in your potential patients. You can have a "meet the staff" section with biographies and show off any awards you might have. This is a chance to put your more human side across too as this will put your clients at ease.
Your website is a platform for displaying how great you are at what you do. It can instill trust in your clients so that they believe in you and have faith in putting their health in your hands.
Spell out your services
Do you offer osteopathy, diet planning, a travel health clinic, a range of procedures? Let potential clients know by telling them all about it.
You can give in-depth explanations and guides which help your patients to make assessments about their treatment. It could also highlight things that make your practice more attractive to them or be useful to another member of their family. The keywords that you use will also make you easier to find online.
Provide quality content
I cannot emphasise this point enough. You need to PROVIDE QUALITY CONTENT!
The internet is a vast source of health information, some of which is misleading and unfounded, it can be a difficult task for to sift through and find the genuine, helpful content from the pseudoscience.
By providing consistent, quality content, you are establishing your authority as an expert in your field. Your patients will favour your information as their go-to source. They will be better informed and be more confident in you as a professional.
A blog on your website is the ideal opportunity for you to highlight your knowledge and show your clients that you are up-to-date with medical advances and that you are a genuine human being who can help them.
High quality, authoritative content will encourage other websites to link back to you, which in turn will increase your visibility to search engines and clients.
As a prospective patient, which clinic would you trust more? One that regularly publishes interesting, well-written and recent posts about the services that they offer or one that most recently posted something irrelevant in 2001?
Reduce your admin
I know you work long hours, but you have to leave work sometimes. You're not available 24/7/365, but your website is. Your site can strengthen your image even when your clinic is closed.
Spend less time fielding phone calls by displaying your contact information, clinic hours, a message form and a detailed map showing how to reach you on your website. Online appointment scheduling will also increase efficiency for you and convenience for your clients.
Are you convinced yet?
You should be. Your website is your opportunity to sell yourself, provide valuable information, to gain the respect of your patients and peers and to save yourself time and money.
What is there not to love?
Set yourself apart from the competition with a great website and most importantly make sure that you provide quality content that makes potential clients chose you over your competitors. Get in touch and let's create that great content that you need.